All business owners have struggled to nail their branding strategy at one point or another, and everyone has tips for how you can turn that around. But did you know that corporate clothing makes a positive contribution to your workplace identity? While this may seem as simple as plonking your logo in the middle of a custom t-shirt, you need to invest a little more effort to hit the mark.
Is the t-shirt fabric suitable?
While fabrics like polyester have a lot of aesthetic qualities, they'll leave your employees dripping in sweat once the summer temperatures begin rising. If your employees work outdoors, opt for cotton, which allows their skin to breathe and encourages fluid retention. Alternatively, staff working in air conditioned environments can afford to dress in nylon or polyester, which in turn gives them a dressier look.
Does the colour match your business's branding?
Nobody's suggesting that you spend hours studying a colour wheel or reading into business psychology, but exercising some common sense when it comes to selecting colours for your business t-shirts is a must. Think about the atmosphere you operate in. While reds and blacks are ideal for bars serving flaming tequilas, they're not going to offer the assurance a patient needs when they walk into a clinic. Choose blues for calm, orange for trust, red to set pulses racing, and green for a nature-inspired look.
Can you afford to embroider?
The beauty of custom t-shirts is that they carry both embroidery and screen printing well. While embroidery certainly looks more refined, don't opt for it if it's a luxury you can't afford. In laid back environments, screen printing is just as effective and it's usually kinder to your budget. Alternatively, the t-shirt's design may command embroidery. Many discerning customers associate polo cuts with embroidered logos, so if a polo is a must, consider embroidery.
How do your staff feel about the design?
Many successful business's create trial uniforms, and then make them permanent following staff feedback. Whether your outfit is large or small, consider holding a mini focus group to see how your staff feel. They can give you vital feedback on how fabrics and cuts could affect their performance, which designs they'd feel confident in, and what their opinion on your colour scheme of choice is. At the end of the day, if they're the ones wearing the uniforms, they need to feel confident enough to carry them off.